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Here’s the Wild Idea

Brendan’s Wild Idea: To create a more environmentally and socially sustainable world.

Brendan Brazier is one of the most well know plant-based elite athletes on the planet. He’s the author of bestselling book Thrive, and the founder of several companies including Vega, a plant-based nutrition company. His new magazine, Alive, is available for free at health food stores around the country. He also advises celebrities like Venus Williams, Hugh Jackman, and entire pro-sports teams about their nutrition.

Brendan is all about living a healthy, sustainable lifestyle, and his mission is to help educated people about the possibilities when it comes to an environmentally friendly diet.

Listen to this Episode if

  • You’re interested in a plant-based life.
  • You want to know how to train hard while eating a plant-based diet.
  • You’re interested in starting a business.
  • You’re passionate about environmental and social sustainability.

Key Takeaways

  • 2:40 – How Brendan gets his wild ideas from trying to find solutions.
  • 4:10 – He originally wanted to be a hockey player.
  • 5:00 – How Brendan’s training led him to an interest in nutrition.
  • 7:30 – The old lack of access and knowledge around nutrition.
  • 7:55 – Brendan’s nutrition philosophy.
  • 9:45 – Why Brendan eats leafy greens and sprouted food.
  • 11:30 – The importance of energy and paying attention to fatigue.
  • 12:00 – Brendan got adrenal fatigue.
  • 13:55 – Uncomplementary vs. complementary stress.
  • 16:55 – Working with celebrities is just like working with normal people.
  • 18:30 – Where your proteins come from when you’re plant-based.
  • 20:00 – Making a plan by seeing the end goal and working backwards.
  • 21:10 – How to find business partners.
  • 24:00 – What you’ll find in Alive Magazine.
  • 25:00 – He created a plant-based burger for athletes.
  • 28:15 – How what we eat affects the environment.
  • 31:15 – The plant-based food industry has become mainstream.
  • 35:00 – Why the writing process is hard.
  • 41:30 – The importance of considering the consequences of your happiness and actions.


Links Mentioned

Sponsor: — Code wildideas for 20% off full price items.

Products Brendan Loves

Organic Maca
Vega Chocolate Plant-Based protein powder
Beyond Meat Sliders

Brendan’s Resources

Alive Magazine
Brendan’s Nutrition Philosophy and Questions Answered

Books by Brendan

Thrive, 10th Anniversary Edition by Brendan Brazier
Thrive Energy Cookbook by Brendan Brazier
Thrive Fitness by Brendan Brazier

Awesome book Brendan recommends gifting

The Last Hours of Ancient Sunlight by Thom Hartmann
On Writing by Stephen King

Connect with Brendan



Wild Ideas Worth Living on Facebook
Wild Ideas Worth Living on Instagram
Wild Ideas Worth Living on Twitter

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