PLAYING ON A BIGGER PLAYGROUND
Last New Year’s Eve, I resolved to play on a bigger playground when it came to work. As a journalist, I wanted to publish my stories for a wider audience. I thought the best way was to write stories for magazines with wider distribution.

By January 4th, I was on a plane to cover a young woman surf huge waves in Hawaii, and was soon writing for outlets like ESPN, Self and Outside Magazine. The story assignments were thrilling. I met incredible people, I did great research. In the end, I came out with short stories, 500 words or less that felt like they were missing huge amounts of information for the sake of shortened word counts. I was now in magazines with wider distribution, but I what I realized was I wanted to tell deeper stories to more people.

It took me a while to realize this subtle difference, until about October to be exact. It was then I decided to launch a podcast, something I’d been thinking about for three years. It allows me to expand my skills in business (from business development, to marketing, sponsorship, sales, web design, and so much more). It also lets me tell stories to a wider audience in a more in-depth format. In a podcast, listeners get to hear all the details and listen to subjects’ voices as if they were in the room with me.

This year, rather than resolving to break some sort of podcast record, which would be my natural instinct to do on New Year’s, or to produce 52 shows no matter what, I resolve to get better every episode. I also resolve to be a better listener, and to focus on stories I feel my listeners will find interesting and important.

Instead of focusing on playing on a bigger playground, I am focusing on just being a better player.

This New Year, I’d love to hear about what you want to learn, and what stories or specific people you want to listen to. Please email me.

With love, gratitude, and a healthy sense of adventure,

Shelby