Heck yeah! I get asked this question a few times a week, though, so I created this post with tips to help get you started, links to my setup and how to contact me for more at the end.
- STUDY PODCASTING
Study Podcasting as much as possible. PodcastersParadise is something you pay for and has some great resources online, and even free webinars. You can also listen to John Lee Dumas’s podcast, Entrepreneur on Fire for tips. Listen to your favorite shows and write down what you like, and don’t like.
- MAKE A BUDGET
Equipment, hosting, and web design adds up fast. See below for the equipment I use now.
- CREATE A BUSINESS PLAN
I enrolled in an entrepreneurship accelerator program that helped me get clear on my goals through Hera Labs in Sorrento Valley. http://www.heralabs.com/ It was helpful for me as I created a plan in class and pitched to investors on my last day. Email them and let them know Shelby sent you! Otherwise, ask yourself these questions. How do you plan to monetize your podcast? Or is this just a marketing tool? Do you want to get it supported by sponsors? If so, who, and how are you going to reach them?
- CREATE A POINT OF DIFFERNTIATION
The podcast market is hot and getting busy fast. What do you want to say that you are uniquely qualified to talk about? How do you plan to engage listeners? Is your show interview-style based or more storytelling-based? Both take planning and editing.
- BE REALISTIC
Know that most people quit podcasting after show seven. I know that sounds rough, but I almost threw in the towel after show seven, too. It is a lot more work than it seemed when I had this “wild idea.” Podcasts take time to edit, gather interviews, write show notes and upload them. They take even more time to monetize. It’s more than just getting out a microphone and hitting record.
- INVEST IN GOOD EQUIPMENT
No one likes listening to crappy static or poor sounding stories.
This is my set-up. (Also, these are Amazon affiliate links so I’d be stoked if you used them).
– Schure microphones (I bought three of the SM58LC for $99/each)
– XLR 3-Pin Microphone Cables (6 feet) buy one for each microphone
– Microphone filters (1 for each microphone)
– Auxiliary cord – you can plug in your H6 Zoom Recorder to your computer and capture sound through SKYPE on this.
– Tri-pod (one for each microphone) – This one is cheap and it works for now.
– SKYPE and ECAMM Recorder or another recording service if you plan to capture calls
- LINE UP CONTENT
If you have an interview show, line up as many guests as you can and try to record three shows before you launch. I am not sure why, but it’s just a podcast algorithm that works and gets you noticed by iTunes faster.
- LEARN TO EDIT
You can learn to use products like Garage Band or Audacity, OR just hire an editor. You can email me for who I use and I can send you their name and pricing.
- HIRE A FULL SERVICE PRODUCTION TEAM
If you have the budget or you just can’t be bothered because your other business is so busy, you can hire a full media service team. FullCast is who I used to launch my show. It was pricey, but worth it. Please tell Harry Duran who owns it I sent you. He’s one of my favorite humans.
- SEND ME THE LINK
Let me know how it goes when you go live. I love when people live wildly and spread it around. I will too!
If you want more help, want to hone your ideas, get killer guests, amazing PR and to monetize this baby, you can email me for my current consulting rates to get to the next level or make sure you are on track. So far everyone I have helped is kicking butt, and I hope you do too!